Tinh told VietNamNet that the ministry will have a working session with the BBC about the advertisement. Meanwhile, the advertisements on taxis in the
Could you please tell us about the program on advertising
According to the General Statistics Office, it is estimated that 340,000 international travelers arrived in
The number of travelers to
In 2009, the advertisement will be carried out on BBC World with 320 spots. It is expected that each spot will last 30 seconds. There will be eight weeks of broadcasting in Asia Pacific, six weeks in Europe, and six weeks in
The BBC has said that the advertisement will cost US $204,000, not including the expenses on making the video clips for broadcasting, which is estimated to cost between US $15-20,000. The Ministry of Culture, Sports and Tourism is working on with the Ministry of Finance on the sum of money.
How about the advertisement on taxis in the
Last year, the Ministry of Culture, Sports and Tourism got a sponsor package worth £7,000 to advertise
We plan to expand the advertisement on taxis this year, providing the images of Ha Long bay and sea tourism in
The Government last year approved the budget of VND 30 billion for tourism promotion, but the sum of money was not used up. Will the situation repeat in 2009?
It is true that the sum of money was not used up last year. However, the Prime Minister has asked to build up the regulations on using the sum of money. We have drawn up the regulations and are consulting with ministries and branches before the regulations are submitted to the Government.
As far as I know, many enterprises once protested the advertisement of
It is because they don’t know exactly the details of the campaign. We will advertise on BBC World, which means the images will be seen all over the wall. The BBC will send staff to
The
The shots will last 30 seconds only.
When will the spots appear on BBC World?
I think in April 2009.
Ha Yen
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